They sent out no invitations, and there was no website to check the date. Simon Sinek: People don't buy what you do. "Here's our new law firm. If you look at a cross section of the human brain, looking from the top down, what you see is the human brain is actually broken into three major components that correlate perfectly with the Golden Circle. Simon Sinek begins his talk with questions: Do you ever wonder why Apple® is so innovative or why Martin Luther King became the leader of the Civil Rights movement? It brings you great gifts with one hand, and it stabs you in the back with the other. 33. I TiVo-ed stuff on my piece-of-junk Time Warner DVR all the time. The goal is to do business with people who believe what you believe. Simon Sinek: How do you explain when things don't go as we assume, or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? Simon Sinek: In other words, when we communicate from the outside in, yes, people can understand vast amounts of complicated information, like features, and benefits, and facts, and figures. They love to tell you, "Oh, it's about 10 percent," proudly. Industry conditions were fantastic. The people who believed in the Wright brothers' dream worked with them with blood, and sweat, and tears. He could have said, "That's an amazing discovery, guys, and I will improve upon your technology," but he didn't. It's opposite of everyone else. But TiVo’s a commercial failure. They believed that if they could figure out this flying machine, it'll change the course of the world. Simon Sinek Leadership Lessons: He discovered incredible patterns in how the greatest leaders think, act, and communicate. Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. I call it the Golden Circle – Why How? We found out about it a few days later. This little idea explains why some organizations and some leaders are able to inspire where others aren't. They're not inspiring anybody. Simon Sinek: Let me give you an example. He was in pursuit of the result. Simon Sinek: It's probably the world's simplest idea. Why do we use that verb? What's your cause? We believe in thinking differently. People don't buy what you do; they buy why you do it, and what you do simply serves as the proof of what you believe. Do business with us." It even profoundly changed the way in which I operate in it. Nowhere else is there a better example of this than with the Wright brothers. It wasn't about black versus white; 25 percent of the audience was white. They buy why you do it. We follow those who lead not because we have to, but because we want to. My spouse and i TiVo products on my piece of junk Time Warner DVR on a regular basis. What you do simply proves what you believe. Millions have already seen his video on TED.com about the importance of knowing why we do what we do. Advertisement: Sharing. Simon Sinek: The difference was Orville and Wilbur were driven by a cause, by a purpose, by a belief. They're eminently qualified to make flat screen TVs. Get it Monday, Jan 18. We always perform for our clients. Leaders hold a position of power or authority, but those who lead inspire us, whether they're individuals or organizations. Sometimes, you can give somebody all the facts and your figures, and he said, "I know what all the facts and details say, but it just doesn't feel right." Samuel Pierpont Langley was different. It's what they believed. It just doesn't drive behavior. — Simon Sinek “ TiVo and other digital recording devices have confounded advertisers. The more Simon started to understand the difference between finite and infinite games, the more he began to see infinite games all around us. The ad industry sees the technology as a threat to their product. Simon shares his simple concept of the Golden Circle, with WHY in the middle, then HOW and finally WHAT on the edge. It has no leather seats. | 1 Jan 2018. The next 34 percent are your early majority, your late majority, and your laggards. It lets people be productive. Money was no problem. Simon Sinek was born—Simon Oliver Sinek—in Wimbledon, London on October 9, 1973, to the family of Steve and Susan Sinek. Why is it that the Wright brothers were able to figure out controlled powered manned flight when there were certainly other teams who were better qualified, better funded, and they didn't achieve powered manned flight? BrainyQuote has been providing inspirational quotes since 2001 to our worldwide community. Simon Oliver Sinek (born October 9, 1973) is a British-American author and inspirational speaker. Try Sonix for free today. They paid for their dream with the proceeds from their bicycle shop. Because the part of the brain that controls decision making doesn't control language. Simon Sinek is leading a movement to build a world in which the vast majority of us are inspired by the work we do. Simon Sinek: We all sit at various places at various times on this scale, but what the law of diffusion of innovation tells us is that if you want mass-market success, or mass-market acceptance of an idea, you cannot have it until you achieve this tipping point between 15- and 18-percent market penetration. They're beautifully designed, simple to use, and user-friendly. As it turns out, there's a pattern. Simon is also a founder of SinekPartners. They were extremely well-funded. All I did was codify it. What? Well, why is it important to attract those who believe what you believe? They buy why you do it. Simon Sinek: These are the people who stood on line for six hours to buy an iPhone when they first came out, when you could have just walked into the store the next week and bought one off the shelf. Simon Sinek: Well, as a result, the way we think, the way we act, the way we communicate is from the outside in. Well, you can trip over 10 percent of the customers. Sinek suggests that the law of diffusion of innovation tells us that you have to have between 15 and 18% of a population to accept an idea before you hit the tipping point. He mentions that when they went IPO, their stock was valued somewhere between 30 and 40 dollars. Why you should listen Simon Sinek is an unshakable optimist who believes in a bright future and our ability to build it together. I listen to politicians now with their comprehensive 12-point plans. He argues that the root cause of the marketing problem that most brands experience is … The neocortex is responsible for all of our rational and analytical thought and language. By 'why,' I don't mean to make a profit. Simon Sinek: How come we've never heard of Samuel Pierpont Langley? In his TED Talk, Simon Sinek talks about the recipe for commercial success – specifically, if you have money, the right people, and the right market conditions, you should be set up for commercial success. He knew all the big minds of the day. As it turns out, all the great and inspiring leaders and organizations in the world, whether it's Apple, or Martin Luther King, or the Wright brothers, they all think, act, and communicate in the exact same way, and it's the complete opposite to everyone else. How do you explain when things don't go as we assume? Includes 30 minutes of free transcription. The number one benefit of information technology is that it empowers people to do what they want to do. Something called the law of diffusion of innovation. Simon Sinek: How many of them showed up for him? The way we challenge the status quo is by making our products beautifully designed, simple to use, and user-friendly. He wasn't first. People always give you the same permutation of the same three things – undercapitalized, the wrong people, bad market conditions. His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its … We followed, not for him, but for ourselves. The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. Click here for 30 free transcription minutes!! If you are interested in automated transcription, click here for 30 free minutes. It's all happening here in your limbic brain; the part of the brain that controls decision making and not language. It's a commercial example. The concept is basic, but powerful. Simon Sinek: Because, you see, when TiVo launched their product, they told us all what they had. It's always a result. The ad industry sees the technology as a threat to their product. He's the author of the classic "Start With Why"; his latest book is "Leaders Eat Last." Simon Sinek: Dell came out with MP3 players and PDAs, and they make great quality products, and they can make perfectly well-designed products, and nobody bought one. Nobody bought one. They've been making flat screen monitors for years. “Why” is your purpose. I believe. Accurately transcribe your audio and video files with Sonix. The New York Times followed him around everywhere, and everyone was rooting for Langley. It's obvious, we go from the clearest thing to the fuzziest thing. 13:31-15:15 – Applies the Law of the Diffusion of Innovation to a failed attempt: TiVo. Simon Sinek: Look at TiVo. The goal is not to do business with everybody who needs what you have. The Internet is so big, so powerful and pointless that for some people it is a complete substitute for life. That's how most marketing is done, that's how most sales is done, and that's how most of us communicate interpersonally. Zero. What is the difference between closed captioning and subtitles? Starting with “why” unlocks the inspiration option. People don't buy what you do. In fact, they tried. By 'why,' I mean, what's your purpose? Simon Sinek: Further proof that Langley was motivated by the wrong thing, the day the Wright brothers took flight, he quit. Simon Sinek: We say what we do. Their competitors are all equally qualified to make all of these products. They're just like everyone else. A few hundred miles away in Dayton, Ohio, Orville, and Wilbur Wright … They had none of what we consider to be the recipe for success. He’s a hugely popular motivational speaker, an unshakable optimist who believes in a brighter future and our ability to build it together. Simon may be best known for popularizing the concept of … In fact, some of his ideas were bad, but he had a gift. Simon Sinek: Most people don't know about Samuel Pierpont Langley. Meh … That's how most of us communicate. Globalization, as defined by rich people like us, is a very nice thing... you are talking about the Internet, you are talking about cell phones, you are talking about computers. Once more, Sinek is giving us an example of how one of his concepts plays out in reality. Why? Sonix is an automated transcription service. This article is a summary of Simon Sinek's T. This article is a summary of Simon Sinek's TED Talk, which asks how great leaders inspire action.His talk is the most-viewed of all time - … It gets great gas mileage. Start With Why is really starting to take shape for me. They said, "We have a product that pauses live TV, skips commercials, rewinds live TV, and memorizes your viewing habits without you even asking." Well, Dr. King wasn't the only man in America who was a great orator. It pauses live TV, skips commercials, memorizes your viewing habits," et cetera, et cetera? That's a result. Samuel Pierpont Langley was given $50,000 by the War Department to figure out this flying machine. "Here's our new car. The goal is to sell to people who believe what you believe. The inspired leaders and the inspired organizations, regardless of their size, regardless of their industry, all think, act, and communicate from the inside out. I believe," he told people. Again, the goal is not just to sell to people who need what you have. Sonix is the best way to convert your video to text in 2019. His mother, Susan is the author of several books including the Simply Scrumptious Desserts book. Market conditions were fantastic. "Why is it that Martin Luther King led the civil rights movement?" So if you cannot get past the first wave of innovators and early adopters, then you will never get to the tipping point. First, the famous failure. By the way, they didn't do it because the technology was so great; they did it for themselves, because they wanted to be first. Everybody gets so much information all day long that they lose their common sense. 17 million have watched it so far. "Everything we do, we believe in challenging the status quo. Book by the same title here (affiliate link) Start with the Why. People who believed what he believed took his cause, and they made it their own, and they told people. His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its … He wasn't the only man in America who suffered in a pre-civil rights America. Simon Sinek: Now, let me give you a successful example of the law of diffusion of innovation. Wanna buy one?" If you are looking for a great way to convert your com/watch?v=qp0HIF3SfI4 to text, try Sonix today. Simon Sinek: Our newest brain, our homo sapiens brain, our neocortex, corresponds with the 'what' level. FREE Delivery on your first order shipped by Amazon. But this didn’t work for TiVo. Sonix is the best way to convert your video to text in 2019. Although the business schools taught that businesses needed good timing, proper funding, and the right team to succeed, plenty of businesses that were blessed with those ingredients actually failed. From the time TiVo came out, about eight or nine years ago, to this current day, they are the single highest-quality product on the market, hands down. Back in the early 20th century, the pursuit of powered manned flight was like the Dot-Com of the day. Simon Sinek’s Biography. The others just worked for the paycheck. Presented by Simon Sinek. He went around and told people what he believed. The reason that person bought the iPhone in the first six hours, and stood in second in line for six hours, was because of what they believed about the world and how they wanted everybody to see them. This doesn't affect two-thirds of the people of the world. Sinek made a discovery in 2005 that profoundly changed his view on how he thought the world worked and the way in which he operates in it. Getting information off the Internet is like taking a drink from a fire hydrant. He is best known for ‘the golden circle’ and to ‘Start With Why’, popularizing its concept. Sonix uses the latest AI to produce automated transcripts in minutes. Transcribe audio and video files in 35+ languages. That's how we describe them, right? I'm not a huge fan of Simon Sinek. Because, you see, the early majority will not try something until someone else has tried it first. We just happen to make great computers. TiVo is an excellent example. Simon Sinek 3 Books Collection Set (Leaders Eat Last, Find Your Why and Start With Why) by Simon Sinek, Start With Why By Simon Sinek, et al. Sinek made a shocking discovery. Simon Sinek, the author of this book, states that there are only two ways to influence behavior: (1) manipulation; or (2) inspiration. Year, after year, after year, after year, they're more innovative than all their competition. We all have about 10 percent who just get it. Year after year, after year, they're more innovative than all their competition. Our limbic brains are responsible for all of our feelings, like trust and loyalty. Some know how they do it, whether you call it your differentiating value proposition, or your proprietary process, or a USP. Always communicate your “why” to others because emotions influence over reason. The cynical majority said, "We don't believe you. We are not associated with TED. I am talking about, we work with TiVo since verb. If you don't know the law, you definitely know the terminology. In fact, people will do the things that prove what they believe. Click here for 30 free transcription minutes!! How Great Leaders Inspire Action – Simon Sinek – TED was automatically transcribed by Sonix with the latest audio-to-text algorithms. Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. / ROI Factor Blog / Simon Sinek: “People Don’t Buy What You Do, ... As examples, he uses TiVo as a dramatic failure. They just get it. Simon Sinek: Why is it that Martin Luther King led the civil rights movement? Simon Sinek: Here's how Apple actually communicates. Emotions win over logic “What” engages logic. People don't buy what you do, they buy why you do it. You're scaring us." They were first, they were excellent but today we say we Tivo (as a verb) but few use it as a technology to record shows. Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its … We say how we're different or how we're better, and we expect some sort of behavior – a purchase, a vote, something like that. This part of the book was talking about leaders needing a following and revolved around ‘trust’ as the way to accomplish that. What is the best free subtitle font for multiple languages. Who can you think of who is a somewhat surprising leader in your school or community or the world? We transcribe audio and video files for storytellers all over the world. We have the best lawyers with the biggest clients. What's your belief? Simon Sinek THIS BOOK WAS WRITTEN FOR ANYONE WHO WANTS TO INSPIRE OTHERS, AND ANYONE WHO WANTS TO FIND SOMEONE TO INSPIRE THEM. The only reason these people buy touch-tone phones is because you can't buy rotary phones anymore. Simon Sinek: Dr. King believed that there are two types of laws in this world – those that are made by a higher authority and those that are made by man. By the way, he gave the 'I Have a Dream' speech, not the 'I Have a Plan' speech. They tell stories of how every time the Wright brothers went out, they would have to take five sets of parts, because that's how many times they would crash before they came in for supper. Everybody was trying it. Making transcripts available for listeners and those that are hearing-impaired is just something we like to do. Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? Simon Sinek: Lo and behold, look what happened. If you have an interest in consulting, management and persuading people into action, you need to watch it here. Totally different, right? What is the best and easiest way to create subtitles? The Failure of Diffusion of Innovation In 2011, Sinek released his book "START WITH WHY". They were extremely well-funded. Cisco. You're ready to buy a computer from me. Simon Sinek: Very, very few people or organizations know why they do what they do. Well, I hate to break it to you, those aren't other body parts controlling your behavior. Simon Sinek: It's this here, this little gap that you have to close; as Geoffrey Moore calls it, crossing the chasm. Sonix uses cutting-edge artificial intelligence to convert your com/watch?v=qp0HIF3SfI4 files to text. They buy why you do it. Simon Sinek: The first 2.5 percent of our population are our innovators. This transcript may contain errors. Sinek is keeping the audience on their toes by introducing a new concept and proposing a new idea. Not until all the laws that are made by men are consistent with the laws that are made by the higher authority, will we live in a just world. He held a seat at Harvard and worked at the Smithsonian and was extremely well-connected. If you talk about what you believe, you will attract those who believe what you believe. They showed up for themselves. People who are really serious about software should make their own hardware. Sometimes, you say you're leading with your heart, or you're leading with your soul. This discovery was the uncovering of a pattern in which all the great leaders would think, act and communicate. When they went IPO, their stock was at about $30 or $40 and then plummeted, and it's never traded above $10. They're more comfortable making those intuitive decisions that are driven by what they believe about the world and not just what product is available. Tivo was a superb technology that did amazing things that no one else’s had achieved. They’ve never made funds. Rather than speaking to each user’s ability to control their lives better, they focused on communicating features and functionality, expecting sale that never came. Why does your organization exist? “Why” engages emotion. It's all grounded in the tenets of biology; not psychology, biology. Not a single person on the Wright Brothers team had a college education; not even Orville or Wilbur. Quickly and accurately convert video to text with Sonix. Who does not necessarily look or act the part, yet has followers? And yet, they're just a computer company. The internet is a great way to get on the net. To listen and watch the transcript playback in real-time, just click the player below. Simon Sinek: This is where gut decisions come from. In the summer of 1963, 250,000 people showed up on the Mall in Washington to hear Dr. King speak. Motivational speaker Simon Sinek asks: "Why is it that Apple is the market leader?" 4.5 out of 5 stars 9. It doesn't 'feel' right? FULL TRANSCRIPT: How to medical by Sarah Cooper, FULL TRANSCRIPT: WHO Press Briefing COVID-19 – March 30, 2020, FULL TRANSCRIPT: WHO Press Briefing COVID-19 – March 27 2020, FULL TRANSCRIPT: WHO Press Briefing COVID-19 – March 23 2020, How to add captions and subtitles to iMovie. We don't like it. About three-and-a-half years ago, I made a discovery, and this discovery profoundly changed my view on how I thought the world worked. In fact, I don't even think it's traded above $6, except for a couple of little spikes. The second is that automation applied to an inefficient operation will magnify the inefficiency. It is only when they go wrong that machines remind you how powerful they are. Technology is just a tool. People don't buy what you do. They were first. Simon Sinek: Let's explore that. I mean, we used TiVo as a verb. The middle two sections make up our limbic brains. What new technology does is create new opportunities to do a job that customers want done. But TiVo is a commercial failure. As we dove into Part 3 of the book, we finished chapters 6 and 7. Transcribing and editing audio and video is painful. Simon Sinek: He didn't go around telling people what needed to change in America. He didn't get rich. TED Speaker Simon Sinek explores how leaders can inspire cooperation, trust and change. He quit. They're just like everyone else. Simon Sinek Quotes TiVo and other digital recording devices have confounded advertisers. In fact, talking about it now, we can't even imagine buying an MP3 player from Dell. How do you do that? Market conditions were fantastic. Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" But we do it every day. It just so happens that the civil rights movement was the perfect thing to help him bring his cause to life. Samuel Pierpont Langley had what we assume to be the recipe for success. Simon Sinek: There's something else at play here. TiVo and other digital recording devices have confounded advertisers. I've mentioned this previously.His Golden Circle is not the Eighth Wonder of the (business) World, it's over-hyped, over-dramatised and over-valued. Why do you get out of bed in the morning, and why should anyone care? As a successful example, he uses Martin Luther King, Jr.’s “I Have a Dream” speech. Why would you buy an MP3 player from a computer company? There is no dispute. Every single person, every single organization on the planet knows what they do, 100 percent. What if they had said, "If you're the kind of person who likes to have total control over every aspect of your life, boy, do we have a product for you. Simon Sinek: People don't buy what you do; they buy why you do it. No machine can do the work of one extraordinary man. Simon Sinek: Here's the best part – none of what I'm telling you is my opinion. Simon Sinek: As I said before, Apple's just a computer company. For example, why is Apple so innovative? Why him? We follow those who lead, not for them, but for ourselves. There is a famous TED talk by Simon Sinek called How Great Leaders Inspire Action. It lets people be creative. Let me define the terms really quickly. From the time TiVo came out, about eight or nine years ago, to this current day, they are the single highest-quality product on the market, hands down. There is no dispute. The New York Times followed them around nowhere. All I did was reverse the order of the information. Eventually, on December 17th, 1903, the Wright brothers took flight, and no one was there to even experience it. The ad industry sees the technology as a threat to their product. Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" The Wright brothers beat them to it. The HOW and WHY come from the inner part … Simon Sinek: The goal is not just to hire people who need a job; it's to hire people who believe what you believe. In terms of getting the kids working together and motivating them, the teacher is the most important. This explains why every single person in this room is perfectly comfortable buying a computer from Apple, but we're also perfectly comfortable buying an MP3 player from Apple, or a phone from Apple, or a DVR from Apple. He wasn't the only man who suffered in a pre-civil rights America, and he certainly wasn't the only great orator of the day. I TiVo-ed stuff on my piece-of-junk Time Warner DVR all the time. We don't need it. In Start with Why, a book by Simon Sinek, these and other similar examples are discussed. That's like that gut feeling. The problem is, how do you find the ones that just get it before you're doing business with them versus the ones who don't get it? Then the system tips. Sonix makes it, How Great Leaders Inspire Action – Simon Sinek – TED transcript powered by Sonix—the best video to text transcription service. Simon Sinek: Let me give you a famous example – a famous failure and a famous success – of the law of diffusion of innovation. Buy our car," but it's uninspiring. Thousands of documentary filmmakers and journalists use Sonix to convert com/watch?v=qp0HIF3SfI4 file to srt or vtt to make their media content more accessible to the viewing public. Paperback SUMMARY - The Infinite Game by Simon Sinek. The WHAT corresponds to our rational and analytical thinking, the outer neocortex of the brain. He wanted to be rich, and he wanted to be famous. Simon Sinek achieved international fame with the TED Talk “How great leaders inspire action” and his first book “Start With Why.” Now he is expanding his discussion of leadership and delving into the question of what has gone so wrong for businesses and their leaders. The next 13.5 percent of our population are our early adopters. There's nothing that distinguishes them structurally from any of their competitors. The best we can muster up is, "I don't know. Simon Sinek: Look at TiVo. They had no money. Any sufficiently advanced technology is indistinguishable from magic. I always say that if you hire people just because they can do a job, they'll work for your money, but if you hire people who believe what you believe, they work for you with blood, and sweat, and tears. The Golden Circle is an innovative concept presented by Simon Sinek in his TED Talk "Start with Why". These guys, the innovators, and the early adopters, they're comfortable making those gut decisions. It's what they believed about America that got them to travel in a bus for eight hours to stand in the sun in Washington in the middle of August. Even now, when you ask people, "Why did your product, or why did your company fail?" Technology... is a queer thing. Paperback £7.33 £ 7. "I believe. When we communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. "We make great computers. It's also responsible for all human behavior, all decision making, and it has no capacity for language. He discovered remarkable patterns about how the greatest leaders and organizations think, act and communicate. Simon Sinek: I love asking businesses, "What's your conversion on new business?" He hired the best minds money could find and the market conditions were fantastic. New to Sonix? If Apple were like everyone else, a marketing message from them might sound like this. He was in pursuit of the riches. Simon Sinek is an unshakable optimist who believes in a bright future and our ability to build it together. They've never made money. He is the author of five books, including Start With Why (2009) and The Infinite Game (2019). 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